eva
Prep hair with FREESHAPE shampoo and conditioner.
Lightly mist hair with FREESHAPE hot flex spray for heat protection and long-lasting style.
Start at the fringe and blow dry the hair from side to side. Next, blow dry in the direction you want the hair to go.
Twist the long sections of hair and apply heat from the blow dryer to create a slight wave. Keep hair in twists until the sections cool.
Use a skinny flat iron to curl the ends. Let hair cool and break up curls with fingers. Smooth the fringe area with a flat iron.
Finish the look with HAIRSTAY medium hold spray.
We’re living in a diverse era of style and fashion, where old meets new and gets reinvented with each person’s interpretation. This hairstyle is inspired by the juxtaposition of the old and the new.
It has a current allure with a vintage soul.
This is for Eva, the girl who has a penchant for classical violin and a passion for a good live rock show. She drives her grandpa’s old car proudly and would never think of trading it in. She likes to read and ponder the world but always has the time to let loose and have a good laugh.
Her look is polished in an effortless way and multifaceted without being overly complicated…just like she is.
FREESHAPE hot flex spray
has heat-activated elastic hold that allows you to easily transform and keep styles until the next wash. With Eva’s tousled look, you’d never know that every hair is exactly where she wants it.
For over 30 years we have developed highly performing and reliable professional salon products to enrich and simplify the lives of stylists and their clients.
Today both our formula philosophy and actual formulas still remain the same. We continue to blend the best of technology and nature, creating innovative and effective products to meet your ever-changing style needs.
Our new design is a reflection of what we believe in and are inspired by: an intriguing, colorful diversity of people and their distinct expressions of style.
We use bold, unexpected colors, clear differentiation and straightforward typography to channel this creative energy and produce a design that transcends pure function.
jenny
Prep hair with FREESHAPE shampoo and deep conditioner.
Apply FREESHAPE hot flex creme to hair and comb through for heat protection and ease of straightening hair.
For faster drying, lightly mist hair with FREESHAPE quick blow dry. Using a paddle brush, blow dry hair in horizontal sections starting at the nape and working toward the top of the head.
Once the hair is dry take horizontal sections and lightly mist with FREESHAPE hot flex spray. Flat iron, starting as close to the root as possible.
As a final step, apply SILKSHEEN polishing serum to hands, emulsify and detail the ends.
carlos
Prep hair with HAIRPLAY texture shampoo for added texture and bulk.
Apply a small amount of CURLUP wave foam to hair and scrunch dry.
Separate the curls and add shine to the hair with HAIRPLAY design wax.
Kindred spirits. Two style peas in a pod, if you will. Their looks are daring and confident but not in your face.
Martin and Eva enjoy bold fashion and aren’t afraid to change it up with their mood or current interests. They surround themselves with musicians, artists and designers.
When your life revolves around being creative, your style naturally follows suit.
Sometimes you just don’t have the time to wash and start your style from scratch.
HAIRPLAY makeover spray gives you more styling freedom by actually absorbing oils and dry cleansing, giving limp and day-old styles new life.
Use it for instant style touch-ups on the go or in between shampoos to keep your style going.
selena
Prep hair with CURLUP shampoo and conditioner. Use MOISTREPAIR therapy treatment once a week for reconstruction and nourishment.
Use MOISTREPAIR revival creme as a leave-in for intense moisture and manageability.
Scrunch CURLUP curling balm evenly through hair. Let hair dry naturally.
Tip
Mist with HAIRPLAY dry touch-up whenever the hair feels dry or out of control.
If you’re like Celine, these are words to live by. She takes pride in her style and likes to keep a polished look, but in a way that contours to her unpredictable life.
This look is sleek, silky and simple to achieve, which is perfect for Celine because on any given day her busy schedule can take her from uptown to downtown and back. She often has to entertain clients or attend a last-minute dinner so making a good impression is always on her mind. And while she takes her job seriously, what she really loves are the simple things in life… home cooked meals, curling up with a good book, and leisurely evening walks.
It’s easy to see how a girl so balanced in life would manage to find an equally balanced style.
celine
Prep hair with SILKSHEEN shampoo and leave-in conditioner.
Apply SILKSHEEN styling creme for shine and frizz control.
Using a styling brush, blow dry hair straight out from the head, brushing through to the ends to give hair body with a slight bend.
Finish with HAIRSTAY anti-
humidity seal to block humidity.
melina
Prep hair with COLORVITALITY shampoo and conditioner.
Apply HAIRSTAY style boost to hair and comb through. Rough dry the hair using fingers to create separation and texture.
Maneuver a small amount of HAIRPLAY gel wax into hair with fingertips to create shine and flexibility.
Place hair into desired shape and finish with HAIRSTAY maximum hold spray for 24-hour lasting hold.
In the world of art and design, color and form are bound to one another. Alone, each loses its intensity. Melina is a natural trendsetter, a true fashionista and her vibrant hairstyles set the pace for her overall look and mood each day.
She likes to be bold and bright but most of all, she likes her sculpted look to reflect who she is- even if it’s only for that moment. She finds inspiration in art and architecture.
Andy Warhol is her biggest muse and covering the walls of her apartment are remnants of Pop Art artifacts, posters and prints… daily reminders that keep her dynamic spirit alive and her fashion forward senses infinitely inspired.
mika
Prep hair with MOISTREPAIR shampoo and therapy treatment.
Next, apply SILKSHEEN styling creme for lightweight control with a natural finish.
Using a paddle brush, blow dry hair in horizontal sections working from the nape to the top of the head. Give the ends a slight bend when blow drying for soft movement.
Finish with HAIRPLAY dry touch-up for instant surface care.
ruth
Prep hair with ADDVOLUME shampoo and body build detangler.
Evenly spray ADDVOLUME volumizing spray into the hair and comb through.
Apply ADDVOLUME root and body lift to the roots for targeted lift and volume. Using a round brush, blow dry hair in horizontal sections starting at the nape.
Place large-sized velcro rollers in each section working from the nape to the top of the head. Let the hair cool and lightly brush out with a paddle brush. Backcomb the crown area slightly for added volume.
Finish with HAIRSTAY
medium hold spray.
Tip: Use rollers that are big enough to create volume and wave, rather than curls.
ADDVOLUME volumizing spray
gives hair voluptuous body while protecting it from heat damage. To achieve this vintage look, Ruth uses volumizing spray before blow drying to infuse her style with intense fullness and bounce.
Name: Hayley Welling
Occupation: Artistic Director at the award-winning salon, Ciente
Location: Berkhamsted, England Years in the industry: 12 and loving it
Never leaves home without: Notebook, camera, Blackberry, Ray-Bans and iPod
Awards: GHD Classic Styling Award, KMS Hair Magazine New Talent of the Year, KMS UK Art Team Member
My inspirations come from photographers Mario Testino and Babak as well as designers like Karl Lagerfeld and the late Alexander McQueen. Watching films like, “The Devil Wears Prada” or “The September Issue”, gives me insight into the fashion world. Fashion magazines are also a huge inspiration for me. They provide great tear sheets, which help me create mood boards to tell the story behind a photo shoot.
In fact, a Vogue tear sheet that I kept for two years of Kate Moss photo-graphed by Mario Testino inspired the style and overall images that you see here. This collection got me through to the British Hairdressing Awards and has received great recognition throughout the industry. My ambition has always been to win Eastern British Hairdresser of the Year and Artistic Team of the Year so keep a look out for that!
Name: Clive Allwright Occupation: International Artistic Director, KMS California Location: Sydney, Australia Years in the Industry:
25 Most Recent Milestone: Opening his new salon, Our Place, in Sydney. Editorial Credits: Vogue, InStyle, Cosmopolitan, Russj, Frankie,
Culture, Daily Mail UK and American Salon
As of late I have been really inspired by photographer Annie Leibovitz. From her beginnings at Rolling Stone and the celebrity portraits she’s famous for, to documenting her own personal life and the pain and bloodshed in the Balkans, Annie’s work is amazing and diverse.
Coming from a military family, she moved a lot and from the back seat of the car, she experienced America as the landscape passed by the window, like the shutter of a camera. Inspiration is created by this personal journey that each of us experiences. It fuels a never-ending search for excellence in personal and professional growth, while leaving a stamp in the books of art history, never to be forgotten and always revisited.
I see Annie Leibovitz and her work as an inspiration to all of us who consider ourselves creative people.
Name: Edwin Johnston Occupation: International Artistic Director, KMS California Location: Nanaimo, British Colombia, Canada Philosophy:
It’s not only about the art; it is also about the people. Awards: Contessa Award, Four-time winner British Columbia Hairstylist of the Year,
Canadian Hairstylist of the Year, NAHA Contemporary Classic Hairstylist of the Year and named 2009 Editorial Stylist by Canadian Hairdresser Magazine.
I take inspiration from many forms. Art, culture, design, fashion and nature have all provided me with various degrees of inspiration. To look at an object or a place and see it in a slightly different way than anyone else allows you to tap into your personal creativity.
There is no limit as to where or how you can be inspired. I believe it’s like anything in life: wherever you keep your focus, is where you get your results. So staying on your game and consistently looking for ideas is a great way to see the world around you differently.
Get out from behind the chair, take a trip, go for a walk, visit an art gallery and do something to awaken the artist inside you. You’ll be
glad you did and so will your clients.
Name: Sonna Brado Occupation: Owner of Jazz Salons Inc. and Brado Education LLC Location: Spokane, Washington, United States Years in the industry:
Over 20 and still works regularly behind the chair Awards and Recognition: Member of Intercoiffure, 2006 NAHA finalist, “Spokane’s Best” for 8 years
running in Pacific Northwest Magazine’s Reader’s Poll and “Spokane’s Best Stylist” 2 years in a row.
I tend to draw inspiration from magazines, old movies, and nature. Sometimes I find inspiration in my own garden; long blades of grass resembling strands of hair or ferns for texture.
I have a bulletin board in my studio where I keep pictures that catch my eye. Once it’s full, I start grouping the pictures together by theme, color, texture and so on. I spend about a week or two just looking at the
board, arranging it and rearranging it. Then, when something clicks, I take everything down that doesn’t belong. What I’m left with is the idea!
martin
Prep with ADDVOLUME shampoo and body build detangler.
Lightly mist hair with ADDVOLUME volumizing spray. Use a vent brush and blow dry hair forward towards face then lift up for volume.
After hair is dried, apply one pump of HAIRPLAY molding paste to hands and emulsify. Run hands through hair pushing it up and back away from the face to create texture and movement.
For firm hold, finish the style with HAIRSTAY maximum hold spray.
